Owner-Operated · River Falls, WI · Est. 2003
Owner-operated by Dave. 20+ years installing premium polyurea and polyaspartic floor coatings across western Wisconsin and the east Twin Cities metro. No franchise crews, no subcontractors, no salespeople. Just Dave, the truck, and the floor.
Meet Dave
When you hire All American Concrete Coating, Dave is the one who shows up. Not a franchise crew. Not a subcontractor. Not someone who learned this trade last month. The same person who answers your text quotes the job, grinds the floor, lays the coating, and walks the finished install with you.
With over 20 years in the coatings industry, Dave has installed thousands of floors across western Wisconsin and the east Twin Cities metro. He uses exclusively industrial-grade polyurea and polyaspartic coatings from Valence Protective Coatings — the same professional products used in commercial and industrial applications. No box-store kits, no DIY products, no shortcuts.
Every quote is honest and upfront. Every floor gets diamond grinding prep, not acid etching. And when you text or call, Dave is the one who answers.
"If I wouldn't install it in my own garage, I won't install it in yours."
Dave, Owner
Credentials
Factory-certified by Valence Protective Coatings — the manufacturer of the polyurea and polyaspartic resins we install. Trained installers are the only ones who can buy the product, and the only ones whose work the manufacturer backs with the 15-year warranty.
$2M general liability coverage. Certificate of insurance available on request for any commercial project. Property managers, GCs, and corporate insurance departments get the documentation they need without chasing it.
Not a franchise, not a corporate operation. Dave runs the truck, answers the phone, sends the quote, and installs the floor. The advantage: zero handoffs between sales, scheduling, and install. What Dave quotes is what Dave installs.
Discounts for veterans and active-duty military. Mention your service at quote time and we'll work it into the price. We also handle local fire-station and municipal-garage installs as one of our regular commercial verticals.
Our approach
We publish $7-9 per square foot for residential polyurea installs because you deserve to know if we're in your budget before driving out to quote. No quote-bot, no salesperson, no pricing games.
The reason most floor coatings peel within a few years is bad surface prep. We use industrial diamond grinders on every install — never acid etching, never shortcuts. The 15-year warranty exists because the prep underneath it is real.
Epoxy was the standard 20 years ago. Polyurea outperforms it on every measurable axis for Wisconsin garages — flexibility, UV stability, hot-tire resistance, cure time. We made the switch in 2010 and never looked back.
You text Dave, Dave texts back. Dave shows up, Dave grinds the floor, Dave lays the coating, Dave walks the finished install with you. Zero handoffs. The simplest version of the operation that delivers the best result.
Ready to talk?
No salesperson, no quote-bot, no follow-up calls. Same-day response, same week install windows during peak season.