Polyurea Flake System
Living-grade finish for finished basements, gyms, playrooms.
- Moisture-tolerant polyurea basecoat
- Custom flake color (light or warm)
- Sealed against concrete dust
- 15-year written warranty
$7–9 / sq ft installed
Basement Floor Coatings · Western WI + East Metro · Est. 2003
An uncoated basement floor sits directly on damp ground, transmits moisture through the slab, kicks up concrete dust tracked through the rest of your house, and looks permanently unfinished. We seal it with a polyurea + polyaspartic system engineered for below-grade slabs. One day of work converts unfinished concrete into living-grade flooring — gym, workshop, playroom, finished basement. Moisture-rated, VOC-safe, 15-year warranty.
What we install
Same diamond-ground prep on every job. Same 15-year written warranty. The difference is the resin chemistry, finish, and price point — picked to match how the floor will be used.
Living-grade finish for finished basements, gyms, playrooms.
$7–9 / sq ft installed
Workshop, mechanical, storage. Clean look, lower price.
$6–8 / sq ft installed
For basements that test high on the moisture meter.
$9–11 / sq ft installed
Why we don't install epoxy
Basements are the worst environment for an epoxy floor coating. Three reasons compound: moisture transmits through below-grade slabs constantly (epoxy is moisture-intolerant and delaminates), VOCs are a real concern in enclosed basement spaces with limited ventilation (epoxy off-gasses for days), and basements settle and shift over decades of freeze-thaw (rigid epoxy cracks). Polyurea fixes all three. Here's the side-by-side:
If you've been searching for "basement floor sealer" or "basement epoxy," polyurea is what those terms should resolve to. Same flake colors. Same approximate price as a contractor-grade epoxy install. Vastly better suited to a basement.
Transparent Pricing
Pricing is upfront because you should know if we're in your budget before we drive out. Every number includes diamond-ground prep, MVER moisture testing, polyurea + polyaspartic system, your color choice, and the 15-year warranty. The line items below are typical Wisconsin basements. Final number depends on slab condition + any moisture mitigation needed.
small finished area
typical finished basement
large or walk-out basement
If your slab tests high on moisture (~15% of basements do), add ~$2 / sq ft for a moisture-mitigation primer. Send four photos and Dave will text back a real number same-day. No quote-bot, no sales rep, no follow-up calls.
The 6-step install
Same checklist on every floor. The reason our coatings still look new at year ten when the cheap stuff peeled in year two.
Common Questions
Where we work
We install basement floor coatings across western Wisconsin (River Falls, Hudson, Eau Claire, Menomonie) and the east Twin Cities metro (Woodbury, Stillwater, Hastings, Cottage Grove). If your city isn't on this list but you're within ~70 miles of River Falls, call anyway — we routinely make exceptions.
Talk to Dave
Send Dave four photos of your basement slab — Dave will text back a real number same-day. We test for moisture before quoting, so the price you get is the price that holds.